PRIVACY AND CONFIDENTIALITY
Web sites often collect information about their users -- with or without your knowledge. It is important to know whether Web sites are gathering information about you, and what they are using this information for.
If a Web sites asks you to register, chances are good that your use of the site is being tracked or recorded. In most cases, this is a way for site producers and sponsors to learn more about their users, and market products and services to you. In some cases, Web sites that require registration allow you to personalize their services or the "look" of the site screens.
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Think about this example of your usage of a site being recorded or tracked: You want to vacation in Florida, and decide to go online to compare costs for airline tickets. After comparing costs for a few different airlines, you decide to purchase airline tickets on United Airlines' Web site.
 | When you purchase the ticket, you are asked to enter a "user profile" that includes your name, telephone number, address, and credit card information. At the bottom of the screen, there will be an option to "store this information" for the next time.
The next time you enter the United Airlines site from the same computer, United Airlines will know who you are. This may be helpful to you, so that you don't have to re-enter your personal information the next time you buy a ticket. |
This is an example of how registering for a Web site can be useful to you. Just remember, this important rule-of-thumb: NEVER register or enter personal information on a Web site when you are using a public computer that may be accessed by strangers. You don't want a stranger finding out your personal information. |
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