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Tutorial Sections 1 - 4

Section 3:
Using Search Engines Effectively

Introduction to Section 3: Using Search Engines Effectively
What is a Search Engine?
Different Kinds of Search Engines
True Search Engines
Web Directories
Hybrids
Meta Search Engines
Medical and Health Care Search Tools
Choosing a Search Engine: Pick from These Popular Engines
Search Engine Reality Check!
Why Do Results Vary From Search Engine to Search Engine?
How Do Search Engines Display Results?
How Do Search Engines Rank Results?
Review Options 1
Quiz Yourself 1
Getting the Best Results from Search Engines
'Web' and 'Directory' Options
Advanced Search Features
Boolean Logic: AND/OR
Entering Your Search Question
Review Options 2
Quiz Yourself 2
To Learn More About Using Search Engines Effectively
Evaluate Section 3 of the Tutorial
Go to Section 4 of the Tutorial

SECTION 3: USING SEARCH ENGINES EFFECTIVELY

HOW DO SEARCH ENGINES RANK RESULTS?


Search Engines also rank results by allowing Web sites to pay for the privilege of being SPONSORED SITES.

Being a SPONSORED SITE means that the Web site has paid to appear at the top of results lists.

Most Web users select the first few results when they're looking for information, so being in the top few means that the SPONSORED SITES will probably be selected more often by Web users.

Notice the Sponsored Links or Sponsor Results "hits" on the screen captures below:


   
 
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