CBAIOP~Boston Aids Information Outreach Project Tutorial

TUTORIAL MENU

	Tutorial Home
	Tutorial Home
	About This Tutorial
	Maneuvering Through The Tutorial
	Tutorial Sections 1 - 4
	Section 3: Using Search Engines Effectively
	Introduction to Section 3: Using Search Engines Effectively
	What is a Search Engine?
	Different Kinds of Search Engines
	True Search Engines
	Web Directories
	Hybrids
	Meta Search Engines
	Medical and Health Care Search Tools
	Choosing a Search Engine: Pick from These Popular Engines
	Search Engine Reality Check!
	Why Do Results Vary From Search Engine to Search Engine?
	How Do Search Engines Display Results?
	How Do Search Engines Rank Results?
	Review Options 1
	Quiz Yourself 1
	Getting the Best Results from Search Engines
	'Web' and 'Directory' Options
	Advanced Search Features
	Boolean Logic: AND/OR
	Entering Your Search Question
	Review Options 2
	Quiz Yourself 2
	To Learn More About Using Search Engines Effectively
	Evaluate Section 3 of the Tutorial
	Go to Section 4 of the Tutorial

SECTION 3: USING SEARCH ENGINES EFFECTIVELY
HOW DO SEARCH ENGINES RANK RESULTS?

Search Engines also rank results by allowing Web sites to pay for the privilege of being SPONSORED SITES.
Being a SPONSORED SITE means that the Web site has paid to appear at the top of results lists.
Most Web users select the first few results when they're looking for information, so being in the top few means that the SPONSORED SITES will probably be selected more often by Web users.
Notice the Sponsored Links or Sponsor Results "hits" on the screen captures below: